What type of attack is a company facing when dealing with negative social media posts presenting incorrect information?

When a company is confronted with negative social media posts that spread incorrect information about its products, services, or reputation, it is dealing with a disinformation campaign. This type of attack involves intentionally disseminating false or misleading information with the aim of damaging an organization's credibility or manipulating public perception.

Disinformation campaigns can be orchestrated by competitors, malicious actors, or even disgruntled customers. The goal is often to create confusion, sow distrust, or provoke reactions that could harm the company's standing in the market. Such campaigns can lead to significant reputational damage and can require strategic responses to mitigate their effects.

While phishing attacks typically involve deception to steal sensitive information, a DDoS attack disrupts services by overwhelming them with traffic. Social engineering refers to tactics that trick individuals into revealing confidential information, which differs from the broader strategy of misleading public sentiment through false narratives. Hence, the characterization of the scenario as a disinformation campaign accurately captures the nature and intent behind the negative social media posts.